Parenting Life

A Message To Brands Who Want To Make Dads Their New Friends

Love this from @DBTHSocialPR on The Huffington Post:

… as Dad 2.0, we’re not only expected to but are proud to do more than our fair share of bum and tear-wiping because being a dad is quite possibly the best job in the world. We’re the Grange Hill generation that came of age while raving and Britpoppin’ in the 90s. Imagine the date when New Lad became New Dad, and you will be halfway there.

Now as responsible child-rearing grown-ups with careers and mortgages, we expect more out of family life and we want to look good and have fun while we are doing it.

Unfortunately, the marketing world has yet to catch up with the reality of modern parenting. In advertising, dad is still the hapless sap who simply can’t get anything right. He burns any foodstuff that dares venture close to the oven, stares blankly at the mere mention of putting the washing on as if he had never visited his own utility room and returns from the supermarket with 15 pomegranates and a party pack of Twiglets when he was supposed to have hunter-gathered the Christmas dinner. That is, of course, when he is not encamped on his sofa, lounging in a cloud of his flatulence and barking orders at his put-upon spouse.

It reads as a wake up call to brands to engage better with Dads. Read the rest of it over at The Huffington Post.

Conversations with a Tiny Person #3

Not only did the little one REALLY turn down cake, she turned down cake – after I resorted to the bribery approach to parenting – in front of a load of other parents.

Two minutes later she somehow managed to get hold of my far nicer cake.

Which CBeebies Characters Would Help Me Survive The Zombie Apocalypse?

It all started with a random moment the other day when, Martin from Father Lee Moments wondered on The Dad Network Bloggers group, “I’ve often thought who from the world of cbeebies I would like on my team in the case of a zombie apocalypse!”

Now with the shops filled with Halloween monsters, and memories of 28 days later playing over (and over) in my mind, my imagination may have kicked in.

Therefore, here is my look at what CBeebies characters*, I would include in my team during a zombie apocalypse.

duck-sarah-and-duck-cbeebies Duck. (From Sarah and Duck) Back when Sarah and Duck came to our screens, we joined them for a trip to the zoo, which ended with Sarah being surrounded by hungry penguins. Therefore, I would suggest Duck would be a handy companion for anyone surrounded by hungry zombies, he can swoop in, pick you up and fly you to safe ground.

gemGem from Swashbuckle. She can apply the pirate dealing skills to the zombie apocalypse. I bet she’ll either be handy in a fight, or at least stealing jewels that can be used to bargain for food, weapons, or petrol at some point.

cube-deviceTree Fu Tom, from the action packed CBeebies show. Tree Fu Tom. He is one who can channel Big World Magic to rescue his friends, and solve all sorts of issues. He just needs someone to send him the big world magic.

maddie-moateMaddie Moate from “Do You Know?” – Every team needs someone to be the “brains” of the outfit. Maddie Moate from the show “Did You Know?” would be the brains of the CBeebies zombie team. As long as she had the special cameras on hand to show us how it all works!

peter-rabbit-cbeebiesPeter Rabbit. Picture it. You are surrounded. Zombie hoards are closing in all around you. These aren’t slow slow zombies either, these are crap inducing, rage fuelled zombies that run faster then light. You don’t need to be fast, you need to be proper fast! You don’t just need to be Peter Rabbit fast, you need the updated cbeebies Peter Rabbit fast! Plus I imagine him being pretty handy in finding food.

Well that’s my team to get me through the zombie apocalypse. What do you reckon my chances are?

Check out Father Lee Moments for his take on what cbeebies characters would be in his team during the zombie apocalypse.

Who would you include? 

*Obviously I may have played a little fast and loose with the term “character” at points.

What My Fridge Says